Quiet Luxury,Bold purpose
Founded by Jayvin and inspired by the vibrant streets of London, our brand was born from a vision to create a minimalist luxury label, one collection at a time. We believe that less is more, and that true style is defined by timeless design, thoughtful details, and effortless versatility.
Our pieces fit every moment — day or night, casual or special. Dress them up, down, or your way. We’re not just a brand; we’re a lifestyle that empowers you to embrace your individuality and make a bold statement.
Crafted with premium materials and held to the highest standards, our products are built to last — both in quality and in style.
But Jayvin’s vision went beyond fashion. He wanted to build a brand with purpose — one that gives back. That’s why 2% of every purchase goes directly to the Bali Children’s Project, a non-profit dedicated to helping children escape poverty through access to education.
Because true luxury isn’t just about how you look — it’s about the impact you make.
A Note from the founder
Djordje London was born from two passions I’ve had my whole life: minimalist fashion and making a difference.
It started in 2014, while I was in London — a city that quietly commands attention. I was inspired by its design, its culture, even its weather. I started imagining a brand that was clean, elevated, and intentional — fashion that speaks without saying too much.
I spent years studying the industry, perfecting every element, and building something that reflected both who I am and what I care about. I didn’t want to just create another luxury label — I wanted to build something that meant something.
Djordje London is the intersection of style, simplicity, and purpose. Every product tells a story. Every purchase creates impact. Launched in 2024, and we’re just getting started.